Nov 9, 2026

Willhelm Consulting is hiring a hands-on Marketing Content Manager to turn a clear pre-existing 90-day marketing plan into steady, measurable results across LinkedIn, email, website, speaking, and the podcast.

About Willhelm Consulting

Willhelm Consulting is a boutique Seattle-based leadership coaching and organizational development firm. We help mid-level managers, often in public service, lead better through hard people situations, and we work with the HR leaders who refer them. Our approach draws on neuroscience, psychology, and the arts. We are a small team with a founder who speaks, coaches, and hosts a podcast, and we are growing.

The role

You will own the day-to-day execution of our marketing strategy. A recent marketing audit gave us a 90-day action plan: unified messaging, a tracked path from first touch to booked call, an HR referral kit, tracked QR codes for every talk, and a rebuilt website. You will make sure it gets implemented, then keep it running and improving. You write well, you understand how a funnel works, and you tell us what the data says and what to change.

This is an ongoing role, not a one-time project. This is a part-time W-2 employee position of up to 40 hours a month, with up to 60 hours a month during your first quarter.

What you’ll do

Messaging and content

• Apply our core messaging guide consistently across the website, LinkedIn, email, and speaking materials.
• Write and schedule LinkedIn content: situation-based posts managers recognize, posts that explain our framework, HR-focused posts, and proof posts.
• Repurpose podcast episodes and talks into posts, articles, and email content.
• Collect and publish testimonials and case studies, with a focus on public sector clients.

Funnels, email, and lead capture

• Build and maintain email sequences, opt-ins, and funnels in Kartra, including the Difficult Conversations guide sequence, the HR leader welcome sequence, and the newsletter.
• Create and maintain QR codes with their own tracked links for every speaking engagement.
• Keep the path from first touch to booked call clear, with one primary next step for each audience.

 Website

• From month four, write website copy in real text, with SEO page titles and descriptions that name Washington and what managers search for.
• Update pages, forms, and the speaking and For HR pages after a freelancer completes the redesign.

Speaking support

• From month four, build the speaking page and the post-talk follow-up process: recap post, organizer tag, attendee connections.
• Keep the stage and pitch tracker current. (Pitching itself will sit with a separate team member.)

Data and reporting

• Maintain GA4 and UTM tracking using the SOP a specialist will hand off to you.
• Review performance regularly and tell us what is working, what is not, and what you would change. We want a person who raises this unprompted.
• Look for topics and channels that convert, and recommend where to spend time.

Your first 90 days

The speaking page, the post-talk follow-up process, and website copy begin in month four, once the redesigned site structure is set.

What we’re looking for

Required

• Strong writing. You can write clearly for managers and HR leaders and adapt one message to LinkedIn, email, and web copy. Samples are required.
• Experience building email sequences and funnels. We use Kartra; experience with a comparable platform is fine if you pick it up quickly.
• Experience marketing B2B professional services, such as consulting, coaching, or training.
• Working knowledge of GA4 and UTM tracking: you know what is being tracked, what the numbers mean, and what to do about them. You do not need to set it up from scratch.
• Comfort in spreadsheets and with basic reporting.
• Basic Canva skills for slide decks, PDFs, and social graphics.
• Self-led. You take initiative, ask for what you need, and follow up without being chased.
• Proactive about results. You tell us whether marketing is working and what you would change.

Strongly preferred

• Familiarity with public sector or HR audiences.
• Based in or familiar with Washington state.
• Familiarity with coaching, consulting, or organizational development.
• Experience with QR codes, speaker or event marketing, or collecting testimonials and case studies.

This is not

• A graphic designer or art director role. Larger visual work is handled by a contract creative.
• A project management role. We are a small team, and we want a hands-on generalist.

How you’ll work with the team

• You report to the founder, Verhanika Willhelm, and work from her direction on strategy and voice. She will tell you what to say; you make sure it gets said, everywhere, consistently.
• A contract creative handles podcast production, visual assets, and speaking support at events (not booking).
• A remote administrative assistant handles virtual logistics and post-session emails and funnels, and may pick up related tasks as the team settles.
• Specialists hired by project handle the one-time GA4 and tracking setup and the website redesign. You inherit their SOPs and keep things running.

Tools you’ll use: Kartra, GA4, Google Search Console, LinkedIn, Canva, Asana, and our website platform.

Details and how to apply

• Hours and type: Part-time W-2 employee, up to 40 hours a month; up to 60 hours a month in the first quarter. Option to be a contractor if preferred. 
• Location: Remote, WA-based preferred but not required
• Compensation: $30-$35 per hour, depending on experience. No benefits are offered beyond those required by law at this time. 
• Start date: Early December 2026
• Application window: Applications open Monday, November 9 and close Thursday, November 19, 2026. Interviews will be held early the first week of December.

 To apply, send:

1. A resume or LinkedIn profile.
2. Two or three writing samples, ideally B2B or professional services, including at least one LinkedIn or email example.
3. One example of a tech or funnel project you built, and what it produced.
4. A short note on why this role fits you.

Shortlisted candidates will complete a short paid test project, such as drafting a LinkedIn post and a short email from a brief we provide. You will be paid a flat fee of $75 for your time.

Send the items above to admin@willhelmconsulting.com.